The luggage market continues to evolve as global travel and tourism activities accelerate their recovery in 2025. According to industry observations compiled by Travel Sentry, market growth is driven not only by the volume of popular travel but also by a combination of factors: consumer preferences, the economic environment, and product innovation.

First, consumer preferences are shifting: younger travelers (especially Generation Z and Millennials) are increasingly seeking luggage that is both lightweight and stylish. They are paying attention to color trends, such as bright colors like pink, light blue, and light purple, as well as diverse surface finishes. Second, economic pressures and changing channel models are prompting brands and manufacturers to seek more efficient and differentiated products and services. Third, product innovation is becoming a core competitive advantage: lightweight materials, high-resilience materials, customizable textures, and smart features (such as USB charging and digital locks) are becoming standard. In this context, manufacturers that focus on high quality, differentiated customization, and accelerated digital channels are poised to gain a competitive edge.

For our company, this trend validates the rationale behind our positioning as a "mid-to-high-end, ten-year-lasting" luggage brand. We have long used imported high-quality materials, focused on structure and craftsmanship, offered a variety of surface treatments, and possess customization capabilities. In the future, we will continue to pay attention to the new aesthetics and needs of young travelers, strengthening innovation in color, texture, and function to provide brand clients with product portfolios that better align with market trends.